On October 13, 2020, Apple announced its new iPhones. The revolutionary improvement made iPhone the best phone camera in the world again. Apple also released an update for creators who want to have more control over photos - Apple ProRAW. Is that enough for us? Should the stock camera app give us more professional settings? What can the app improve?
PROJECT TYPE
UX Design Video Project App Optimization
DURATION
3 Weeks
ROLE
Project Owner Video Editor
DATE
Jan 2021
PLATFORM
iOS
Background
Is iPhone the best phone in 2020? That depends. But is the image quality that comes out of iPhone the best 2020? That might be true. On October 13, 2020, Apple announced its new iPhones. The revolutionary improvement made iPhone the best phone camera in the world again. Apple also released an update for creators who want to have more control over photos - Apple ProRAW. Apple ProRAW is a raw format photo like what professional cameras have. With Apple ProRAW, creators have higher flexibility to manipulate photos than the normal ones. From this action, we can foresee that Apple intends to pay attention to professional creators. I am a professional photographer and I know cameras. We as creators always want to know what setting we have in a photo. iPhone’s stock camera app is great. It definitely gave us more choice after the Apple ProRAW release. But is that enough for us? Should the stock camera app give us more professional settings? What can the app improve?